NEW YORK, NY, July 14, 2014 – D S Simon partnered with Orsi Public Relations and Skechers to produce a quick turn-around Satellite Media Tour featuring 2014 Boston Marathon winner, Meb Keflezighi. The SMT audience totaled over 13.7 million, with top TV hits including a spot on ESPN SportsCenter, broadcast out of the D S Simon HD Studio, featuring Meb’s new shoe line.
“ESPN requires the best in production quality,” says Doug Simon, D S Simon President & CEO. “It’s exciting that our HD Broadcast Studio met their standards and Meb could be featured on their flagship network.”
Meb, who was injured last year and unable to run in the 2013 Boston Marathon, is the first American to win since 1983 and the oldest winner in 85 years. The segment featured the sneakers Meb wore during his emotional win and showcased Skechers’ new link of GoMeb shoes.