New York, NY, May 28, 2010 – A Satellite and Internet Media Tour for the March of Dimes “Premature Birth Report Card” campaign produced by D S Simon Productions won the top prize for “Use of Broadcast” at the Big Apple Awards. The Award was announced at the PRSA-New York Big Apple Awards event on the evening of May 27th.
The campaign blended traditional television and radio media tours with B-Roll and an Internet Media Tour, as well as Spanish outreach.
“The Internet Media Tour allowed for a combination of earned online media and web syndication of video content that significantly enhanced the value of the campaign,” says Douglas Simon, President & CEO of D S Simon Productions. “We hope the recognition for this campaign will help to increase public awareness of the seriousness of premature birth,” said Todd Dezen, associate director of media relations at the March of Dimes. The campaign generated 45 million television and radio impressions as well as online media.
An on location interview was also done at the Big Apple Awards in NYC on May 27th with Todd Dezen just after the awards presentation. Click here to view.
Earned Media Links:
D S Simon is an award-winning broadcast PR and social media video firm specializing in Satellite Media Tours, Internet Media Tours, B-Roll production and distribution, Corporate and Web Video, Video Players, Ground Tours, Co-Ops and Radio. Established in 1986, we are headquartered in New York with offices in Los Angeles and Chicago.
About D S Simon Productions Inc.
We are frequently quoted in the media about public relations and social media video and are available for strongly voiced comments on deadline. For more information, view our award-winning video blog at www.vlogviews.com and website at www.dssimon.com.
About PRSA-NY’s Big Apple Awards
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Superior communications programs solve problems, change opinions and create opportunities. The Big Apple Awards program seeks to recognize communications professionals who have achieved the standards of excellence.
The Public Relations Society of America, New York City Chapter, (www.prsany.org) is one of the founding chapters of the PRSA, the world’s largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.