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D S Simon Expands Sales and Marketing Team
Sarah Katz promoted to VP, Business Development to Lead Growing Group Tom Hessemer and Liz LaBrasca join as Senior Client Service Directors

New York, NY, March 5, 2014 – Strategic video communications firm D S Simon Productions has added two industry veterans to its sales and marketing team. Tom Hessemer has been named Senior Client Service Director and Liz LaBrasca is Senior Director Client Services – Midwest Region. For 20 years, Hessemer has consulted and strategized with PR executives at agencies, corporations, non-profits and trade associations. LaBrasca boasts 25 years of marketing communications experience. For the past 15 years, she was Director of Client Services for News Broadcast Network. Sarah Katz has been named Vice President, Business Development. Katz joined D S Simon in 2007 and has been promoted to head the growing team.

“We have seen a significant increase in demand for our strategic video communications services and it was important to grow our team to meet demand,” says Katz.

The company had its most successful year in 2013. “These changes will allow us to expand our offerings which include our new Amplify service which provides wide distribution on radio with the option to bundle the content with DSS Digital and social media services,” says Douglas Simon, President & CEO. More detailed information about these changes, photos and video interviews are available for your free and unrestricted use.

Sarah Katz, VP Business Development, has been with D S Simon, a strategic video communications firm since 2007. Growing from a support role with the Sales & Marketing team, she quickly took a leading role in expanding the co-op SMT business, moving her up the ranks in the company. Today she manages the growing sales team, helping develop and promote new service offerings and advising clients on campaigns and strategy. Before starting at D S Simon Productions, she worked in Business Development for the Mentor Network, a for-profit health and human services company headquartered in Boston, MA. Sarah graduated from Brandeis University in 2007 with a degree in Economics & Politics.

Sarah’s VlogView: http://bit.ly/1jODjrM

Tom Hessemer, Senior Client Service Director started his career at Viacom in television syndication. For nearly 20 years he has been consulting and strategizing with public relations executives at agencies, corporations and non-profit/trade associations. Tom brings an expertise about effective uses of radio and PSAs in the digital age. “We’ve seen a dramatic increase in potential landing spots for content,” says Hessemer. “At the same time, digital distribution has lowered costs significantly.”

Hessemer was most recently at News Broadcast Network for eight years after stints at MultiVu (a PRNewswire company) and WestGlen Communications. Tom is excited to join the D S Simon Productions team. He is married to his wife Joyce, has four sons, and resides in Westfield, NJ.

Tom’s VlogView: http://bit.ly/1coM7F5

Liz LaBrasca, Senior Director Client Services – Midwest Region joins D S Simon Productions with 25 years experience in marketing communications. Liz has worked with clients in consumer goods, associations and not-for-profit organizations, as well as healthcare and others.

After beginning her career in media relations and production, Liz moved into the fast-paced sales arena where she has gained valuable insight on the changing trends and best practices in the industry. This experience has provided Liz with an in-depth perspective on broadcast public relations projects from beginning to end. Liz excels at project management and client service, always keeping her focus on mutual success for her clients and her company.

Liz is a graduate of the University of Wisconsin – Madison, and lives in Kenosha, Wisconsin with her husband Jim and two sons.

Liz’s VlogView: http://bit.ly/OUda0z

About D S Simon Productions, Inc.
D S Simon is a digital, social and strategic video communications firm that provides organizations with increased exposure for their initiatives on television, radio, online, social media and at events. The company’s industry leading approach to helping clients with their communications initiatives, PRketing®, is so unique the government awarded a patent for it. D S Simon has won more than 100 awards, offers a state-of-the-art live production facility at the New York Headquarters and a fantastic array of talent boasting extensive broadcast, on-air, public relations, social media and communications experience.

For more information, view D S Simon’s award-winning video blog at www.vlogviews.com, visit the company’s website www.dssimon.com and Twitter @dssimon.

Media Contact at D S Simon:

Nicholas Kost



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