NEW YORK, May 2, 2011 – The use of video content to cover news stories by online media websites has jumped by a third in the last year to 85 percent according to the 2011 Web Influencers Survey (www.dssimon.com) by D S Simon.
All online media categories showed growth in the use of video footage except television websites which remained at 96 percent compared to 2010.
The third annual survey of web media companies, including sites run by television, radio, newspapers, magazines and web media organizations, reveals an increasing use of in-house as well as externally developed video content to support their online reporting.
Eighty-four percent of respondents indicated they use third-party created video in combination with in-house generated content; a three percent increase in the last year. Radio station websites led the pack with 94 percent use of externally produced video; followed by magazines (93 percent), newspapers (86 percent) and web media (80 percent). TV stations websites trailed other media with just 63 percent usage of externally developed video content; likely due to their repurposing of content developed for their over-the-air and cable broadcasts.
“The 2011 Web Influencers Survey illustrates the shift from textual or static communications to video communications by media websites. It appears that almost all forms of media have transformed themselves into online television networks,” said Douglas Simon, president and CEO of D S Simon, an integrated video production and distribution, broadcast PR and social media video firm. “It appears this trend will continue to accelerate given the response to our question of whether web media companies planned to increase their use of video footage. Nearly four-fifths of respondents indicated they would use more or much more video in 2011 than they did in 2010.
“Given the high percentage of video accepted from external sources, this should prove to be a significant opportunity for companies, brand marketers and public relations firms to help these media outlets with relevant and quality video footage.”
Other key findings in this year’s Web Influencers Survey include:
A video blog summarizing some of the key findings of the survey is available at http://www.vlogviews.com/2011webinfluencerssurvey/.
The Web Influencers Survey, now in its third year, consists of an online survey delivered by Survey Monkey to more than 1,000 web media influencers. Individual surveys were sent out to TV, radio, newspaper, magazine and web media (producers; bloggers) properties.
About D S Simon
D S Simon Productions Inc. is an integrated video production and distribution, broadcast PR and social media video firm. The company partners with corporate and agency clients to develop and distribute impactful video programming to build their brand and reputation, sell products and achieve other corporate/marketing objectives. Services include Internet Media ToursTM, satellite media tours, corporate and web video, video press junkets, B-roll production and comprehensive distribution options.
Celebrating its 25 year, the company’s headquarters and advanced HD studio are in New York with offices in Los Angeles and Chicago. For more information, view its award-winning video blog at www.vlogviews.com and website at www.dssimon.com.