Memphis, TN, July 8, 2014 – The National Civil Rights Museum, located at the historic Lorraine Motel, celebrated its Grand Reopening with the media in an on-site satellite tour and accompanying social media campaign conducted by D S Simon Productions.
An InTweet video campaign promoting the Grand Reopening of the National Civil Rights Museum by D S Simon was seen by more than 100,000 people in less than a week. The campaign targeted those within easy driving distance of the Museum in Memphis and who also demonstrated an affinity for the subject matter. D S Simon created the video and composed the multiple tweets that led to the success of the campaign.
“The ability to target consumers so efficiently with quality content is impressive,” says Douglas Simon, President & CEO at D S Simon Productions. “It can be a unique opportunity to reach your competitors’ followers with video.” InTweet Video is a core component of D S Simon’s Amplify social media product.
The social media and SMT campaign audience totaled over 17 million, with top TV hits including WTXF (FOX) in Philadelphia, WRAL (CBS) in Raleigh, NC and KTVI (FOX) in St. Louis, MO.
For more information, visit the DSS Digital Media Module http://bit.ly/R1fjJ4
About D S Simon Productions, Inc.
D S Simon is a digital, social and strategic video communications firm that provides organizations with increased exposure for their initiatives on television, radio, online, social media and at events. The company’s industry leading approach to helping clients with their communications initiatives, PRketing®, is so unique the government awarded a patent for it. D S Simon has won more than 100 awards, offers a state-of-the-art live production facility at the New York Headquarters and a fantastic array of talent boasting extensive broadcast, on-air, public relations, social media and communications experience.