New York, NY, August 13, 2014 Susan Higgins comes to D S Simon after 20+ years as a freelance Media Specialist to some of the largest PR Broadcast firms in the nation.
Higgins began her career in television at WABC-TV and later moved to CNN’s NY Bureau. Based on her experience as a newsperson, she has successfully established reliable, strong and long standing relationships with news producers, anchors and TV/Radio hosts, both on a national and local level. “You can take the woman out of the newsroom, but you can never take the newsroom out of the woman” says Higgins.
“Susan’s many years in both the news media and PR worlds brings a unique combination of experience to D S Simon’s clients,” says Doug Simon, President & CEO of D S Simon. “She understands the media’s needs as ‘co-producer’ which enables her to give voice to the client’s message in a competitive media landscape,” says Simon.
In her role at D S Simon, Higgins will serve as media lead on healthcare campaigns, having worked on more than 150 initiatives for pharmaceutical and healthcare companies.
“You need to demonstrate to medical producers, not only an in-depth understanding of the issues involved, but a deeper understanding of how the story fits into their program or website,” says Higgins.
Higgins is a graduate of Rutgers University and was honored as “Outstanding Women in Business” by News 12 New Jersey. She is a mother of 3 great kids and has always wanted to be a mom — mission accomplished!
Check out Susan’s Vlog View Interview: http://www.vlogviews.com/suehiggins/