PR Week offered a preview of some of the major takeaways from the 2015 D S Simon Media Influencers Report. Among the key findings is that 76% of producers and journalists affiliated with digital outlets of television and radio stations, newspapers, magazines, media sites, and bloggers reported using outside produced video. Additionally, 74% of them will post or link to the entire video.
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To read the full PR Week article click here: http://www.prweek.com/article/1340714/d-s-simon-pr-pros-missing-digital-earned-media-opportunities