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Doug Simon on Reuters News: What are the marketing implications for the world’s most popular sport?


Doug Simon, President and CEO of D S Simon Productions appeared on Reuters News to discuss what is at stake for sponsors and the global popularity of soccer in the wake of the resignation of FIFA President Sepp Blatter

Will Blatter stepping down be enough to placate sponsors?

“It relieves the immediate pressure. There are two big pieces stacking up against FIFA in this process. One, sponsors being pressured to pull out based on what was going on. Second, there has been talking that UEFA would boycott and possibly start competing games to the World Cup.”

“Blatter stepping down was a key first step, I am not sure if it will be enough.”

What reforms are needed to appease corporate sponsors and the fans?

“Fans will still love and support the game when the World Cup comes around again. Fan will be there and sponsors will still be there because that is where the fans and the dollars are. The key is if there is a perception that actual cleanup is happening it might even be advantageous for sponsors to get involved. “

“A key concern for sponsors is that if they decide to step down there will be another sponsor ready to take their place because of the popularity of soccer on a global basis.”

Media Contact at D S Simon:

Nicholas Kost
212.736.2727
nkost@dssimonmedia.com

 

 





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