Achieving your public relations and marketing goals is increasingly dependent on your ability to earn media. While it seems like it’s harder than ever to do, there are more opportunities than ever before.

That’s where Custom Content Media Packages™ come in. The idea is to use narrative storytelling concepts and create custom video for specific broadcast and online journalists who are pre-pitched and want the content you will be sharing with them. There is great demand for this content—especially online.

Our D S Simon Media Influencer Report 2016 found 71% of online media outlets use outside video content and 80% will either post, air or share your entire video. Even more interesting, 79% of them want content from brands and 76% want it from non-profits.

Custom Content Media Packages™ are efficient to create and can be highly targeted to reach a specific media market or consumer ready to make a buying decision. These packages are scalable and can reach a nationwide audience in the millions. It’s a great tool to maximize exposure from trades shows and conferences. The video that is created also feeds your social media eco-system driving more media coverage.

64 million people. 583 airings. Result highlights from the Custom Content Media Package™ completed for Jenn-Air at the Architectural Digest Design Show.

Jenn-Air worked with Celebrity Interior Designer, Campion Platt, to highlight the top picks from the trade show floor. Jenn-Air’s own General Manager, Steve Brown, and Marketing Director, Brian Maynard, hosted a “Design Conversation” series featuring designers, manufacturers and other industry leaders discussing trends in the luxury design space. Customized segments were distributed to online and broadcast news outlets across the country.

D S Simon Media

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