In-Studio Appearances and Station Produced On-Location Coverage

National in-studio appearances are one of the most effective ways to get national coverage of your issue or message, and sometimes in-studio appearances are the only way to get onto national media outlets.

Additional coverage at the local level can provide a unique hook. Local affiliates build newscasts that reflect the community in which they broadcast. A story is more likely to air when the message is relevant to the station’s specific audience.  We position your spokespeople at the local level to add that additional level of meaning to your audience, making the story about them.

Sometimes a station wants the opportunity to send its own camera crew and reporter to cover your story. Our media relations team handles the pitch and books these valuable PR opportunities.

Combine Broadcast Placement with VNRs and SMTs

D S Simon Productions offers Broadcast Placement to significantly increase the “earned media” portion of your VNR and SMT campaign.

Many firms will send out VNRs and SMTs to anyone who can listen. This “see what sticks” approach may get some results, but doesn’t meet the need of all broadcasters. 

By pitching strategically and offering stations more options to cover your story, results become quantifiable and the marketing strategy can be tested and enhanced until your story reaches its maximum market potential.

Broadcast placement is also a valued service when you need to deliver top-level hits for your client and you don’t have the budget for a VNR or SMT.

Broadcast Placement is a Strategic Process

Our PR team builds relationships with broadcasters and segment producers so that they look at us as someone who fills their needs as busy professionals.

Our experienced staff makes targeted pitch calls to:

-         broadcast networks

-         network affiliate news feeds

-         national cable outlets

-         regional cable networks

-         syndicated shows

-         local network affiliates

-         independent TV stations

National and local television stations program their content in a way that is most appealing to their audience. We match your audience to theirs, reaching the people who want to hear about your company, organization, or project. Our media relations specialists are familiar with the show’s content cycle to ensure that the stories we pitch work for the stations and programs your audience watches.

We pitch in a way that brings value to the station’s programming needs and therefore holds the interest of their viewers.

We also have bilingual placement specialists on staff to reach the growing Spanish-language broadcast media.