Learn How to Get Your Story on the News

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 Communicators from leading brands, such as Macy’s and Danone North America, discussed how they earn more media coverage on broadcast outlets nationwide and shared tips on how to manage media coverage during the upcoming election year. Learn how to choose the right spokesperson for your brand here. Watch the full discussion here.   MODERATOR:  Doug Simon, CEO, D S Simon Media PANELISTS:  Orlando Veras, Director of National Media Relations, Macy’s, Inc. Michael Neuwirth, Senior Director, External…

Green Giant Sets a Guinness World Records™ Title for the Largest Serving of Green Bean Casserole

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  Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, broke the GUINNESS WORLD RECORDS title on November 20, 2019  for creating the largest serving of green bean casserole that weighed in at 1,009. The largest serving of green bean casserole fed 3,000 New Yorkers through Citymeals on Wheels. The story was picked up by nearly 800 TV stations across the country.   Follow Green Giant: 

The Beyoncé of the Business World, Brandi Boatner, on How to become a Socially Thoughtful Brand and Face Tomorrow’s Challenges

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   Brandi Boatner, Social and Influencer Communications Lead for Global Markets at IBM corporate communications, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. In her keynote speech, The Bold Type: Bending the Brand Backbone is Risky Business, Boatner talked about how PR practioners can help a brand become socially thoughtful. She also stressed that ‘tomorrow’ is the biggest challenge facing PR professionals in this this day and age.…

Brand Visibility 2020 Study

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 366 journalists were surveyed. The findings could make your brand more influential, visible, and authentic. The results are featured in the Brand Visibility 2020 report. Doug Simon, CEO of D S Simon Media, shares highlights including opportunities during the 2020 election year to get your spokespeople on television. Download a free copy of the report here.   Follow Doug Simon:   

Behind the Scenes of the Prep for Macy’s 4th of July Fireworks

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 It’s the largest fireworks show in the United States and it takes a team of more than 50 pyro-technicians to make it happen. This year’s Macy’s 4th of July Fireworks features 70,000 shells loaded on to four barges and the Brooklyn Bridge. This short video features video of fireworks testing in the desert, loading and preparations on the barges and heart stopping images of the fireworks professionals on the Brooklyn Bridge.   Once again,…