| Satellite Media Tours (SMTs) are the most timely, efficient and cost-effective way to get your message out to the broadcast media.
Our packages are full-service, including the research and development of your story, preparation of your spokesperson and the option of producing the tour from a studio or remote location. Tours range in length from one-hour for breaking business stories to our five-hour West Coast package.
View Our Media Management Tips for Successful SMT and Co-Op Campaigns
SMT SERVICES INCLUDE:
- Story Development
- Extensive Internet research of current events for possible news tie-ins
- Writing media alerts and suggested questions for reporters
- Exploring local angles and customizing alert for local markets
- Complete Station Booking
- Fax alerts to more than 850 stations, targeting all relevant producers and reporters by name and beat assignment
- Station follow-up by our in-house Media Relations Department to book your SMT
- Customized plan to target markets and programs of importance to you
- Station relations and scheduling
- Full-Service Production
- All satellite time, transmissions, uplinks, phone lines, etc.
- Single or multi-camera shoots
- Broadcast from a studio or remote location
- B-Roll playback to supplement spokesperson
- All necessary personnel including director, event coordinator, make-up, etc.
- Recording a generic interview with spokesperson for stations that miss the feed
- Aggressive Follow-Up
- Nielsen SIGMA Encoding to track all placements
- Phone follow-up to confirm placements
- Distribution of generic interview to additional stations
- Initial verbal usage report within 24 hours and weekly on-going report
D S Simon Productions offers years of live television and Satellite Media Tour experience, providing services for Fortune 500 companies, “A-list” celebrities, healthcare firms, publications and major PR agencies.
Co-op Satellite Media Tours
Our Co-op Satellite Media Tours (SMTs) provide stations with newsworthy segments offering viewers valuable consumer tips while seamlessly integrating your product or service into the story.
The benefits: Your message is delivered by a credible third-party spokesperson, the price of participating is lower than a stand-alone SMT and you don't have to develop a newsworthy event to generate television placement. Co-op SMTs are the most timely, efficient and cost-effective way to get your message out.
CO-OP SMT SERVICES INCLUDE:
- Story Development
- Identifying the right spokesperson for the job
- Extensive Internet research of current events for possible news tie-ins
- Writing media alerts and suggested questions for reporters
- Exploring local angles and customizing alert for local markets
- Complete Station Booking
- Fax alerts to more than 850 stations, targeting all relevant producers and reporters by name and beat assignment
- Station follow-up by our in-house Media Relations Department to book your SMT
- Customized plan to target markets and programs of importance to you
- Station relations and scheduling
- Full-Service Production
- Editing B-Roll you provide for use during the tour
- All satellite time, transmissions, uplinks, phone lines, etc.
- Single or multi-camera shoots
- Broadcast from a studio or remote location
- B-roll playback to supplement spokesperson
- All necessary personnel including director, event coordinator, make-up, etc.
- Recording and transmitting a generic interview with spokesperson for stations that miss the feed
- Aggressive Follow-Up
- Nielsen SIGMA Encoding to track all placements
- Phone follow-up to confirm placements
- Additional tape distribution of generic interview and B-Roll via express delivery
- Three airchecks showing how stations broadcast the segment
D S Simon Productions offers years of live television and Satellite Media Tour experience, providing services for Fortune 500 companies, “A-list” celebrities, healthcare firms, publications and major PR agencies. |
