To link to post: http://bit.ly/ciuLhi
An acronym binge after an ESPN visit raises the question of whether communicators should be going low quality in distributing video to key publics.
I don’t usually have four HD camera, a jib and an ESPN studio and production team for an SMT, but I did for a tour for our client, the Consumer Electronics Association and it’s 3D Demo Days Promotion, where people can go to local electronics stores and sample 3D TV including the Ohio State vs. Miami game during September 10-12, 2010.
Visiting the technology palace that is ESPN made me recall my works at NBC Sports in 1981 when I was on a phone conference call with the stadiums to get score updates so we would have the latest information for viewers.
Needless to say, times have changed.
Flips cams. Phone cams. MP3 player cams. It’s made it easy for PR folds to capture and share content, but are we losing out when we give up quality?