Integrating newsworthy video content into your social media channels and distributing it can increase the quantity and quality of the media coverage you receive. That was among the key finding of our Influencers Report 2016. The report was developed from a survey of nearly 200 online journalists.
Among the key findings:
93% of television producers rely on networking sites to find leads on content
92% of online journalists at newspaper sites do
Facebook is used by 93% and Twitter by 92%. You tube isn’t far behind at 59%
Is your online content driving the media coverage you want? Do you need a content audit to determine its “MediAbility?” Are you utilizing Custom Content Media Packages to target content to specific journalists and online media outlets?
The survey also found that 59% of online media have taken stories pitched to them via social networking sites.
You can download a copy of the survey at D S Simon.com/Digital