FRANK BODIN, Chairman & Chief Executive Officer, Havas Worldwide Switzerland joins Mike Bako of D S Simon Media from the NY Festivals to discuss industry trends and what the creative process was like to pick winners for this years Festivals.
“It’s a good trend when there is no trend (among the winners and applicants), we had a lot of diverse, fantastic campaigns”
“The good thing is it’s not a trend so in each category you find new standards”
“Being authentic is essential for communicators”
“When you walk on the streets, too often you see the same, same, same, but here we see exceptional creative answers on normal briefings. That is why I like being a judge on such a jury, for me it is always a good learning experience too.”
“For me, (being a judge) is also a very good learning experience in how to answers boring briefings, how to find new fresh ways to solve a problem.”