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A panel of health journalists including John George @JohnGeorgePBJ, Stacey Burling @StaceyABurling, Stacey Butterfield , Larry Blumenthal @lblumenthal, and Ellen Beth Levitt share their top tips at the PRSA Health Academy Conference in Philadelphia.
John George’s Vlog View: “Read the paper or watch the news program or visit the website of…whatever the medium is you want to pitch, it’s the best way to learn what types of stories their interested in, what types of stories they run.”
Stacey Burling’s Vlog View: “I think the phone pitch is still important, I think that there’s information you can convey in a conversation that’s hard to get a across in an email”
Stacey Butterfield’s Vlog View: “Don’t forget about physicians as a potential audience for any kind of health care pitch, they have a different perspective on these issues than the general public…but a lot of the same stories will be relevant to physicians.”
Larry Blumenthal’s Vlog View: “Think differently, because I’m online, because it’s all about the web for me, think differently, think beyond pitching the typical news story”
Ellen Beth Levitt’s Vlog View: “Journalists, no matter what type of role they play…they’re all trying to adapt to this new world of the internet and social media, playing a role in news and information.”-