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An Original Mad Man And Industry Legend Inspires Wunderman’s Big Apple Award For Internal Communications

To Link to Post: http://www.vlogviews.com/nancymaffucci/

DOUG SIMON, President & CEO of D S SIMON PRODUCTIONS spoke with Nancy Maffucci, EVP, Global Communications Wunderman, about her firms Big Apple Award for internal communications.

Maffucci on her firms previous practice of awarding successful campaigns:

“This program, we needed to give it a little kick, we needed to elevate it. It had been in operation for 10 years and needed a facelift.”

On the background for the awards that Wunderman called The Sigi’s :

“It’s inspiration came from Lester Wunderman. Lester Wunderman is the founder of our company, the Chairman Emeritus, and he really is one of the original Mad Men.”