To learn more about this initiative or how we can help extend the reach of your next campaign, fill out the form below.

Andy Hicks of CalNaturale Speaks to Successful Marketing for Organic Wine

To link to post: http://bit.ly/bXysfG

Organic wine in a box that has a smaller carbon footprint then traditional wine: the communications story behind the successful launch of this new, greener planet product. Andy Hicks (he’s got a cool accent too!), Director of Wine Sales and Marketing, spoke with Doug Simon of D S Simon Productions at Editor Showcase: Green Living about CalNaturale’s marketing strategies.

Some of Andy’s Vlog Views:

“Basic concept is, it’s a wine that’s made from organically grown grapes and it’s available in an environmentally friendly package which is called a tetro-pack. It’s got half the carbon footprint of a glass bottle, incredibly light weight, very easy to transport and adds many different uses to wine from a portability perspective.”

“It’s a great environment. There’s been a lot of high quality media here (Editor Showcase: Green Living) and we’ve had a lot of engaged conversations over a glass of wine, which is a great way to do it because obviously I can tell the story but while they’re enjoying the product and can actually taste and touch it.”

Real Time Analytics