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Right before taking the stage to accept the John W. Hill Award at the PRSA-NY 2014 Big Apple Awards, Bill Doescher, President & CEO of the Doescher Group, in conversation with Doug Simon, tells us how he made it to this prestigious milestone in his career and shares his advice for fellow PR professionals.
“I’m a former sports writer, and often wondered what it’d be like to be selected to the Baseball Hall of Fame in Cooperstown. Well, I don’t qualify to be in the Baseball Hall of Fame, but this is my Cooperstown, and I’m really pleased to be here.”
“Don’t give up on your dreams. Now, one of the wildest dreams I would never have is I’d be slapped with a John Hill Award, but don’t give up on your dream.”
“I start out by telling the students that you must be a good writer to be successful in PR; but you must be a good writer to be successful if you’re a CEO. So, some of the people coming out of schools these days better learn to be good writers or they’re not going to be successful in PR.”