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CEO Thought Leadership Series from Trade Show

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Building Greater Awareness in the Senior Living Industry

To Link To Post: http://www.vlogviews.com/willclark/

Doug Simon, President & CEO of D S Simon Productions, speaks with Will Clark, SVP of strategic development at Brookdale Senior Living, about the communication challenges and opportunities associated with senior living.

Will Clark’s VlogViews:

“We believe there is an opportunity to a true national brand that capitalizes on all the capabilities and competencies that we have to meet the needs of seniors and their families in this country.”

“What we are trying to do with our national branding campaign is facilitate and create a conversation. We want families to have conversations sooner and earlier about the opportunities that are available to them.”

“People don’t know what to do, where to turn when the time comes to care for themselves or their loved one. We believe that we have the opportunity to be that trusted partner. Our brand promise is to provide solutions for all the places seniors and their families lives can go.”