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Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, spoke with Calvin Reid, Senior News Editor at Publishers Weekly, about how social media has changed publishing, at the State of Now/#140 Conference in New York.
“There are so many more business models among new publishing ventures, new ways to distribute the content, to slice the content up, and new ways to reach readers. Social media has probably had the most immediate impact on book publishing by changing marketing and promotion. Facebook, Twitter and all the rest have created ways for publishers to directly connect with readers.”
“We’re in a period now where publishers are looking at what authors are doing. Authors are self-publishing in huge numbers, some are being successful and some are not. But what we’ve seen is that they can reach readers, they can create communities around their own books and they can help their publishers sell their books better than ever before. Publishers are finding that they can pick and choose a little bit more but also that this new digital landscape has created new business opportunities for them.