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CEO Thought Leadership Series from Trade Show

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Check Point Software and Toys ‘R Us Influencers: Why we use in-house spokespeople

Leading IT security firm Check Point Software and top retailer Toys ‘R Us decided to stay in-house when choosing a spokesperson for their Influencer Media Tours. Here’s why:

Michael Shaulov, a Senior Executive at Check Point Software said, “We are in the ecosystem day and night. When we talk about these topics we are more credible then someone you might bring from the outside because we can bring real examples that we’ve experienced.”

Nicole Hayes, a Spokesmom from Toys ‘R Us said, “We truly value what we do in bringing our expert toy opinions to the media so you get that inside look and that true inside opinion from us directly.”

Transcript:

Drew Penkala: Hi I’m Drew Penkala with D S Simon Media, one trend we’re seeing is the value of using in house spokespeople. It’s more authentic and more credible. We recently worked with in house spokespeople from check point software and toys r us and asked them why they preferred to go with an in-house expert instead of a third-party spokesperson. We had the chance to speak with them during their Influencer Media Tours.

 

Michael Shaulov: Dealing with customers, we are in the field, we are in the ecosystem day and night. When we talk about those topics we are way more credible then someone you might bring from outside because we can bring real examples that we’ve experienced over the last couple of weeks, relevant information that we’ve captured from our customers. With the industry today, this goes way better than anything else.

 

Nicole Hayes: We truly value what we do in bringing our expert toy opinions and baby opinions to media so you get that inside look and that true expert opinion from us directly.

 

Drew Penkala: Our study found that brand communicators were twice as likely to be satisfied with their in-house expert’s ability to earn media compared to an outside spokesperson. That’s all for now. I’m Drew Penkala, thank you for watching.

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