Suzzanne Blackburn, public relations manager at Experian Marketing Services is an expert in executive communications, strategic public relations and thought leadership. With a keen focus on data-driven marketing and consumer insight, Suzanne discusses communication myths with D S Simon Media CEO and President Doug Simon. Together they identify and tackle institutional assumptions about timing, influencers and types of content in the PR sphere.
“PR is an industry, just like marketing that has been based for many years off of assumptions”- Suzanne
“Creating custom content for different media outlets is going to drive results and significantly increase media placement”- Doug