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CEO Thought Leadership Series from Trade Show

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Consistent Messaging and Strategy are Key to Effective Social Media Marketing

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After speaking at PR News Social Media Summit, Joie Healy, Senior Manager of Social Media Communications at Cisco, spoke with Doug Simon about why consistent messaging across all platforms and a solid strategy are the key to having a successful and interactive social media following for your brand.

Joie’s Top 3 Tips for your Social Media Strategy:

1)    Even if you are strategic, make sure your messaging is consistent. Change your language to accommodate each platform appropriately, but keep the message the same.

2)    Use the 6-seconds provided by Vine as a teaser to a longer series or piece of video to draw buzz around it.

3)    Bring producers and videographers onto your social media marketing team to create your own content for multimedia platforms like Instagram or Vine.