Companies are often searching for ways to make corporate events less stale with initiatives that can boost morale and strengthen interoffice relationships. Doug Simon, CEO of D S Simon Media and Paul O’Neill, Vice President of Creative at Guinness World’s Records discuss how Guinness World Record attempts can not only generate positive media headlines but also serve as a great team building exercise for corporate events.
“What better way to cement and bond your team than to break a Guinness World Records title together?”
Record Title Guinness World Records Wants the Auto Industry to Broke:
Largest car horn ensemble (Four or five hundred people in a car playing to a conductor with their horn)