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CEO Thought Leadership Series from Trade Show

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Creator of the NBA Logo Shares his Insights on Brand Identity

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Alan Siegel, branding legend and President & CEO of Siegelvision, sat down with Doug Simon and shared his input on the essence of building a brand and the evolution of the communications industry.

Alan’s advice for strategic branding:

1)    The foundation of branding requires a lot of hard work and research. Public Relations is crucial in getting out the brand message and through creative storytelling and thought leadership.

2)    Have a clear voice when defining your brand and don’t let others define your brand’s identity. Keep a balance between allowing your employees to express themselves and controlling the message.

3)    There are three standards successful organizations use to maintain clarity in their message: Be clear, be credible, be relevant