Doug Simon (@DSSimonDoug), CEO at D S Simon Media spoke with David French (@GoParks), Senior Vice President of Marketing, Communications and Corporate Partnerships for the National Park Foundation in the first installment of D S Simon’s “Looking Back/Looking Forward” series celebrating our 30th Anniversary. The series will feature top communicators from around the world and will continue for the full anniversary year.
In this video, David French outlines how the National Park Foundation celebrated its 100th Anniversary and the communications lessons he’s learned from that experience.
David French Looking Back:
“Thinking about who is your target audience, making sure you’re smart about your messaging and you have the right call to action. Those things remain as critical today as they were a hundred years ago.”
David French Looking Forward:
“You have to be using more than one voice. You have to be embracing different cultures, different ethnicities and speaking to the wide variety of people that make up what America is today and that’s a great and beautiful thing because that gives you even more opportunity to share your message and share your brand.”
If you are interested in participating in this series please contact Kristina Doytchinova at firstname.lastname@example.org or 212.736.2727.