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D S Simon Media Launches Influencer Marketing Division

D S Simon Media is taking a new approach to Influencer Marketing. The goal is to turn an organization’s leaders and experts into Influencers.  Here’s how PR Week covered it (subscription required). The new division has key partnerships with, Equities.com, House Party Inc.LookSmart and DGTL ADVISORS. We work with Influencers to engage with your experts as media bringing your spokespeople to their followers and audiences without the risk. By acting as media, the influencers we connect with help amplify your internal spokesperson’s profile and by association build your brand.

WATCH VIDEO BELOW

Proprietary research of in-house communications teams found they were more than twice as likely to be satisfied with the ability of their in-house experts to help earn media compared with third-party spokespeople. They were four times more likely to be very satisfied with the performance of in-house experts. But they also said it’s harder than ever to earn media with their experts.

This new division at D S Simon Media will fill the void. It relies on video to significantly raise the profile of an organization’s leadership to accomplish business objectives. Service offerings in the space include Influencer Media Tours, Influencer Media Packages, Influencer Video Series and Influencer Junkets.

To read the full Press Release click here.

Video Transcript:

It’s the year of Influencer Marketing! I’m Doug Simon, CEO at D S Simon Media. We’re excited to be launching our Influencer Marketing Division. It’s a brand new approach to Influencer Marketing. The goal: turn your organization’s leaders and experts into Influencers. Our proprietary research shows your in-house spokespeople are more authentic, knowledgeable and do a better job of helping your brand earn media compared to third party spokespeople. Outside experts are less familiar with your brand and prone to errors and misstatements.

We work with influencers to engage with your experts as media, bringing your spokespeople to their followers and audiences without the risk. The influencers we connect with help amplify your message and the internal spokesperson’s profile.

We have established key partnerships for our Influencer Marketing Division. They include, financial news portal and investor community equities.com, consumer influencer marketing platform HouseParty, online advertising leader Looksmart, and The DGTL ADVISORS, which has an influencer network that shares content through Instagram, Facebook, YouTube, and Snapchat.

Our new division relies on video to significantly raise the profile of an organization’s leadership to accomplish business objectives. Service offerings include Influencer Media Tours, Media Packages, Video Series, and Junkets.

Never before has it been so important to establish an organization’s leadership as influencers in order to achieve key objectives. Aligning with these key partners allows us to bring a first of its kind solution to the market.