Communicators are missing out on significant opportunities to earn media with their content in the digital space. That conclusion is yielded from the 2015 D S Simon Media Influencers Report completed by the digital video communications firm D S Simon Productions.
Key findings included:
-76% of digital producers, journalists and bloggers use outside produced video content. Of these, 63% of them are more frequent users.
-We found 74% of respondents will post or link to your unedited video
-While 60% of digital producers, journalists and bloggers anticipate using more video next year, more than a third of those anticipate using much more
-Facebook (69%), Twitter (59%) and LinkedIn (33%) were the most common networks cited by producers who accept pitches via social media