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Jamie Claudio, Executive Producer at D S Simon, speaks with Bailey Wild, the firm’s newest Producer & Digital Project Manager. Bailey discusses how she’s seen the communications field change and why digital strategy and communication is more important than ever.
“Our clients can really benefit from digital strategy, as well as the video that we normally produce for them, especially when it comes to distributing it and getting it out there to their potential audiences.”
“Whether you’re covering a war or you’re showing someone how to bake a flatbread pizza, people react much more strongly to video because they feel like they’re there. “
“People aren’t really looking for dry, overdone content anymore. They want someone that sounds like they’re there with them.”