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CEO Thought Leadership Series from Trade Show

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Deirdre Breakenridge, PFS Marketwyse

Deirdre Breakenridge, author of PR 2.0 and President and Director of Communication at PFS Marketwyse, discusses the concept of mircomedia at PRSA’s T3PR Conference.

Some of Deirdre’s VlogViews:

“You’re engaging as a peer, so you take your marketing hat off. And everybody is peer to peer and your sharing information. And as people get to know you’re and learn about you’re, they will follow you and they want to see you’re human.”

“When you think about PR in general and all those news releases with the jargon and the hype and the BS, that’s all stripped and you are down to concise, brief, meaningful information.”

“Its not about what a company wants to talk to people about. It’s more listening in the community. The best thing you can do is listen and observe.”

Deirdre’s Blog PR 2.0 Strategies PFS Marketwise