TO LINK TO POST http://bit.ly/1hs1xpx
The consent decree between the FTC and ADT has put spokesperson guidelines back in the news. Has anything changed?
“These rules have been in place since 2009 and this case is from 2011. As long as brands, spokespeople and agency partners comply, there’s nothing new.”
“The consent decree requires ADT to terminate and cease payment to an endorser (spokesperson) who fails to disclose and for the first time expands the disclosure requirement to radio.”
“It’s unclear if the tougher rules will be applied more broadly but best practice requires brands, agencies and spokespeople to fully comply.”