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CEO Thought Leadership Series from Trade Show

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EDELMAN BRINGS NEW MEANING TO TRUST IN PR WITH THEIR TRUST BAROMETER

TO LINK TO POST:  http://www.vlogviews.com/edelmantrustbarometer

Jim O’Reilly, Regional Vice President of D S Simon Productions, spoke with Cathy Barry-Ipema, Senior Vice President at Edelman Chicago at the 2013 PRSA Health Academy Conference about Edelman’s Trust Barometer.

Cathy’s Vlog Views:

“What we have found for the results is that there’s a real crisis in leadership.”

“People feel that Leaders aren’t being honest, not being transparent. If there’s a problem they’re not saying that there’s a problem they’re not saying that there’s a problem. They’re not trusting, I think People overall are not trusting Government officials, they’re not trusting business leaders that they’re telling them everything.”

“We’re really counseling organizations that they need to really look at how they’re engaging all of their key stakeholders. I think with the advent of social media, that alone, twitter… Twitter is driving a lot of the noise.
We know that traditional media is getting information from twitter. Who’s controlling twitter, everyone.”