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CEO Thought Leadership Series from Trade Show

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EFFECTIVE MARKETING KEY TO NASCAR’S LONGEVITY

To Link To Post: http://www.vlogviews.com/jonschwartz/

Mike Bako, Director of Sports Marcomm at D S Simon Productions speaks with Jon Schwartz, Senior Director of Integrated Marketing Communications for NASCAR at the PR News Media Relations Summit on how NASCAR is broadening its appeal while staying true to their brand.

Jon Schwartz’s Vlog Views:

“We have the best fans in the world and they are the most loyal fans in the world and they understand the most important thing to them is the product on the track. We are working very hard to improve that core product by making our racing closer and more exciting.”

“Making our young drivers stars before they really are stars is what our job is. Helping our fans understand where they came from, what their interests are and who they are as a person. Trevor Bayne won the 2011 Daytona 500. He was a 19-year-old kid who was skateboarding in the morning and quite frankly he won the race and no one really knew who he was. It’s our job to help our fans, our new fans and anyone watching casually understand the stories behind these drivers, who they are, as they are going up through the ranks.”

“Good ideas can come from anywhere. Part of our job as a sanctioning body of our sport is to lead our sport, to drive creative thinking and to inspire the industry to activate. Many times our drivers and our teams come up with fantastic, thought proving content on their own that we can help amplify through our channels which is what we do. It relies heavily on a synergistic relationship with the industry.”