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CEO Thought Leadership Series from Trade Show

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ELIZABETH HOGAN, ASSISTANT DEAN FOR MARKETING AT DUKE UNIVERSITY BUSINESS SCHOOL, DISCUSSES ENGAGING WITH INFLUENCERS

To Link To Post: http://www.vlogviews.com/elizabethhogan/

Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, speaks with Elizabeth Hogan, Assistant Dean for Marketing at Duke University Business School, about social media and what makes sense for certain brands as well as engaging your influencers at the PR News Social Media Summit Taste of Tech in New York.

Elizabeth’s VlogViews: “Go where it makes sense for your brand to be. Pintrest is something we’re certainly looking at but as a business school I’m not convinced I’ve found the thing that would make us appropriate to be pinned and we don’t want to be someplace where it doesn’t make sense.”