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CEO Thought Leadership Series from Trade Show

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Engagement Metrics: Beyond Favorites and Retweets

Nathan Strauss, Manager, Digital Corporate Communications, GE, speaks with Eric Wright, D S Simon, after his panel at the, “Are You a Good Social Listener on Twitter and Beyond?” about the importance of listening to your audience and how engagement metrics go beyond RTs and favorites.

Social Listening: Measuring Your Engagements

  1. There is not 1 magic number. Engagement metrics go much further than just reaching a certain number of impressions.
  2. You need to have a sense of context when analyzing data. Know who is interacting with you, how far the reach of the conversation and know this for your competitors as well.
  3. Keep your metrics consistent enough that you can compare numbers quarter to quarter and your brand versus your competitors.