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CEO Thought Leadership Series from Trade Show

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Ensuring the Health of Patients and Employees at NYHQ

To Link To Post: http://www.vlogviews.com/camelamorrissey/

Doug Simon, President & CEO of D S Simon Productions, speaks with Camela Morrissey, VP & CMO at the New York Hospital Queens, about the challenge of communicating with patients and employees.

Camela Morrissey’s VlogViews:

“We like to take a very practical approach to this. There are lots of widgets and gadgets and other things out there but we really try to make sure that what we do is right for our target audience and where they are.”

“We are really using mobile technology through a couple of our areas to: help people with their medication adherence, to help their participation in different groups that are about health, wellness and prevention and to help them with things after their stay so that they get information they need to take care of their health.”

“We have a very active employee wellness program and it’s growing. And we have a very serious internal objective in terms of enrollment and then active participation. So those mobile strategies apply to employees as well.”

“We really encourage our employees to use our own services and we make things very easy for our employees to use our own services”.