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Mike Bako, of D S Simon Productions, spoke with Michael Schiferal, Executive Vice President & Director of Media Relations at Weber Shandwick at the New York Festivals Advertising Awards about examining classic advertising campaigns through the modern lens of social media.
Michael’s VlogView: “It’s a common thing that clients ask all the time, make my video viral, it doesn’t just “go viral” you can’t flip a switch and it happens. We, you know, try to let clients understand and brands understand, you don’t own your branding, the people own it, and they’re going to do what they want with it. When that content is replicated, if it’s replicated by a Saturday night live sketch… or if people make their own youtube video spoofing your ad, then you know you’ve crossed over.”