D S Simon Media‘s own Smitha Rao takes us through her tips for effective healthcare communications for media tours and narrative video content. Having worked for major healthcare companies in the past including Mount Sinai, Smitha offers advice from her years of experience including how to keep the content engaging and ensuring you have the right spokesperson.
Some of Smitha’s Vlog Views:
“Keep it short. I suggest 3-5 minutes. I know you may have a lot of content, but you don’t want to bombard your audience with too much data. It’ll have the exact opposite impact you intended and your viewers will tune out.”
“Pick your spokespeople and talent wisely: Some of the most intelligent people aren’t good at being spokespeople. Why? They’re just not good on-camera and often get flustered, not conveying their important messages or story.”
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