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CEO Thought Leadership Series from Trade Show

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FTC NATIVE ADVERTISING GUIDELINES AND SPOKESPERSON DISCLOSURE WITH PAM JENKINS OF POWELL TATE

Doug Simon (@DSSimonDoug) CEO at D S Simon Media spoke with Pam Jenkins (@PamJenkins1), President of Powell Tate at the Capitol Communicator PR Summit about her conversation with Mary Engle of the Federal Trade Commission. They spoke about native advertising and spokesperson disclosure.

Some of Pam’s VlogViews:

“The most important rule of the road is to make sure consumers know what they are seeing is paid not editorial.”

“I think you have to expect that if you are trying to hide something or paying someone and not disclosing, eventually that will be learned and the worst thing to happen to your brand reputation is for that to be discovered after the fact.”

“This is the first time the FTC is talking to our industry and it shows how the industry has evolved.”

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