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Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, speaks with Gabriela Goddard, VP & Editor of AARP, about social media don’ts at the PR News Social Media Summit Taste of Tech in New York.
“It’s really important to understand what the social media don’ts are. For me, a big don’t is, do not send me a personal Facebook message telling me to ‘like’ your page. I’m just not a fan; I don’t know you, maybe later. Another don’t is, do not forget to thank your friends. Social media is no different than real social environments, treat your friends in social media the way you would treat your friends in real life.”
“Stop pushing your product. Stop talking about yourself and engage in conversation. Social media is about creating communities, understanding what people are saying and joining the conversation or starting a conversation and inviting people to talk.”