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CEO Thought Leadership Series from Trade Show

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George Wright, Will it Blend?

George Wright, Marketing Director at Blendtec, discusses the past and future of the most successful video viral marketing campaign ever created. Recorded at PRSA’s T3PR Conference.

Some of George’s VlogViews: “Find out where your customers are. Find out who you want to touch and that’s where you need to go to find them. One of our most successful “Will it blend’s” was actually not one of our most viewed videos. When I talk about successful, I talk in terms of selling product. We actually worked with a company that did scrap booking equipment. It’s called cricket, we did a blend for them. It put us right in front of our target demographic audience.”

“I don’t know if there is a secret place to go, it’s not like a secret fishing hole you want to find, but you what you want to do is find out where are your customers, where do they accumulate on the web and target that and find it, and interact with them there.”

Will it Blend? Blendtec

Check out George’s First VlogViews Interview