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CEO Thought Leadership Series from Trade Show

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GIDEON AMICHAY, FORMER CCO OF SHALMOR AVNON AMICHAY Y&R ISRAEL, SITS ON JURY FOR THE WORLD’S BEST ADVERTISING FOR 2012 NEW YORK FESITVALS

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Mike Bako, of D S Simon Productions, spoke with Gideon Amichay, former CCO at Shalmor Avnon Amichay Y&R, Israel, at the New York Festivals Advertising Awards about the weeklong judging process leading up to the ceremony and how to pick the most notable and award worthy work out of hundreds of entries. 

Mike Bako recently joined D S Simon Productions, Inc. as Account & Marketing Manager.  He can be reached via email at mikeb@dssimon.com

Gideon’s VlogView:

“Sometimes it’s just because different people have different ideas and a different way to analyze those kind of things.  And sometimes it’s about a vision… As a juror I wanted to award more project[s] which in ten years are going to be really part of the history of advertising.”