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Doug Simon, President & CEO of D S Simon Productions, spoke with Gini Dietrich, Founder and CEO of Arment Dietrich, at the Counselors Academy 2012 Spring Conference about combining your personal brand with your business brand, and discussing her book, Marketing in the Round.
“And now enter in social media and you have to create this content that allows people to figure out who you are online…. So this face to face doesn’t happen as often as it used to, and so you have to create this opportunity to sort of bring in your personal interest and hobbies so that people feel like they get to know you.”
“It’s really about creating a personality in terms of who are the people you get to work with every day if you work with this company”