D S Simon regularly updates our clients on noteworthy industry trends and new service offerings. By submitting this form, you allow us to send you updates and information as relevant.
CEO Thought Leadership Series from Trade Show

To learn more about this initiative or how we can help extend the reach of your next campaign, fill out the form below.

GIVE THE MEDIA SOMETHING TO TALK ABOUT: INSIDE THE GRAND OPENING OF THE LEGOLAND HOTEL

To Link To Post: http://www.vlogviews.com/julieestrada

Doug Simon, President and CEO of D S Simon Productions, speaks with Julie Estrada, Media Relations Specialist for LEGOLAND Hotel, about what media relations techniques went into making for a successful grand opening of the LEGOLAND Hotel in Carlsbad, California.

Julie Estrada’s VlogViews:

“We were always giving media something that they could pull and pick from but also not bombarding them. We didn’t want them so burned out by the time we were pitching them on the grand opening.”

“Having a first hit like Good Morning America begets more media, which begets more bookings for the hotel. The day we aired on Good Morning America we had 600 bookings for the hotel within hours.”