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CEO Thought Leadership Series from Trade Show

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To Link To Post: http://www.vlogviews.com/jeffreywinton/

Jim O’Reilly, Regional Vice President of D S Simon Productions,, spoke with Jeffrey Winton, Vice Present of Global Communications for Eli Lilly at the 2013 PRSA Health Academy Conference Global Corporate Communications.

Jeffrey’s Vlog Views:

“As we try to get our arms around what’s needed to be done from a global communications standpoint it was critical to have some rigor and some formalized approaches so that we could gather the input that was necessary and to talk to the people that would ultimately help us determine what the path forward would be”

“We’re a top ten pharmaceutical company, a top five animal health company and our goal now is to be a little more bold about telling our story and getting the word out to ultimately make sure that all patients have access to our medications.”