Chris Winans, Executive Vice President, General Manager at Hill+Knowlton Strategies joined Doug Simon, President & CEO of D S Simon Productions at the PRSANY Big Apple Awards Gala. Mr. Winans presented the John W. Hill Award to Barri Friedman Rafferty, Senior Partner & CEO North America, Ketchum. He also discussed the changing role of technology in public relations campaigns and offered advice to younger pr pros.
“The ability to understand a client’s business problem. What is the business problem they are facing and then finding out what is the communications element to solve that problem.”
Advice from Chris Winans to younger public relations professionals:
“Be bold. The client most values the people with the most creative ideas and a willingness to think outside the box.”
“Don’t be afraid to speak up and say the things that need to be said.”
Changing role of technology:
“We no longer talk about a single media relations solution. We talk about a paid, earned, owned, integrated media solutions. There are so many channels you cannot rely on a single approach.”