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CEO Thought Leadership Series from Trade Show

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How Can Your Campaign Connect with The Desired Audience

Danny Robinson, Senior Vice President, The Martin Agency USA discusses the judging process at the NY Festivals with Doug Simon, President & CEO of D S Simon Media.

“What we do needs to connect to an audience; part of what’s critically important in the process is strategic focus, and the strategy before the work is developed.  So that you know that you’re connecting not just with an audience but with the audience you are trying to talk specifically to.”

“Part of the job is to get people to pay attention, and Ted Ward who is the Geico client, he looks at work and always asks; do people think that this is an ad for insurance and if the answer is “no,” then it’s interesting to him.”