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CEO Thought Leadership Series from Trade Show

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HOW DID CooperKatz BECOME ONE OF AD AGE’S TOP 10 PR HOT SHOPS?

Doug Simon, President & CEO of D S Simon Productions, sits down with Ralph Katz, Co-Founder/Principal of CooperKatz, to discuss the firms inclusion on AdAge’s list of red hot PR firms as well as the evolution of the firm since its founding in 1996.

Ralphs’s VlogViews:

“The way we work with our people, we’re very open and transparent, we meet on a regular basis. But one thing Andy Cooper and I said about our 3<sup>rd</sup> year in, when we were very small was it would be great to bring people on to be able to train them in the way we do things. So we made the commitment no matter what the state of our business, no matter what was going on in the economy that we were going to choose 1 or 2 terrific top candidates out of the graduating class each May and we were going to hire 1 or 2 interns each summer. I will say that has worked so well, and so many of those people are still with us.”

“One of the big important things the Creative Group did was to go in with an account team and do a session that would infuse some creativity into what they were doing.  So having had that experienced and seeing what the difference a strategic creative idea can have, we looked at what we wanted to  be called, CooperKatz and Company, that was a given, but what was the cup line? Is it public relations, is it marketing, and we said it’s creative business communications, which is really being strategic to start, but not missing that creative second step before you then go out and execute and get your results.”