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Jovanna David, Director, Southwest Operations of D S Simon Productions, speaks with Sally Ramsay, Senior Vice President, of Pierpont Communications about effective campaigns and the balance between traditional and social media.
“If you know the business goals and objectives and what you want the end result to be, I think you can find a really nice balance to help the client reach their target audiences.”
“I think PR is very exciting right now, we’re seeing an upsurge in that. I think that as clients learn how to better work with their PR firm to let them not only provide the communications council but some of that business council as well, we are seeing great opportunity.”